The new Dayco HP line is made to last longer than the MAX line. While they went up in price a little, I also got a little better price buying them in bulk (20 at a time) so I was able to keep the price the same as the old MAX at $32, I don't know how that compares to others selling Dayco belts.
I also got some new belts in that I would bet money are actually made by Dayco. The materials and the way the belt is described is identical to the Dayco HP belt. They also have the same 1 year warranty. They are only $25. I did not get any Pilot ones, only FL350. I don't sell as much Pilot stuff. If people are interested in them, I will order up a case.